Bob Boldt HVAC is seeking a detail-oriented part-time HVAC Digital Marketing Specialist to enhance our online presence and optimize our digital strategies.

Location: Burnsville, MN
Pay: $20 - $25 per hour
Schedule: Part-time

Benefits:

401(k)
Ongoing training opportunities

If you have experience in digital marketing, web analytics, and campaign management, we invite you to apply.

OUR MISSION
Bob Boldt HVAC has been proudly serving our community's heating and cooling needs since 1988. Our talented team provides exceptional HVAC service, repair, and new system installation while prioritizing quality and customer satisfaction. We also specialize in improving indoor air quality. Here, we don't believe that high-quality services must come with a high price tag. We work with customers to keep job costs reasonable without cutting corners on labor or materials. It's our goal to keep customers comfortable year-round at the lowest possible net cost.
For us to remain successful, we need a capable and hardworking team behind us. We encourage employees to grow personally and professionally, so we provide continuous training to help them develop their skills. Our company also offers competitive compensation and fantastic benefits, making this a great place to build a long-term career. We'll provide the training, you supply the drive, and together we can go a long way!

YOUR SCHEDULE FOR AN HVAC DIGITAL MARKETING SPECIALIST
This part-time position requires a commitment of three days per week, totaling 24 hours. While there is flexibility in the schedule, maintaining consistency is essential to the success of our initiatives.

YOUR DAY
As a part-time HVAC Digital Marketing Specialist, you will conduct market research to analyze industry trends, competitor strategies, and advertising opportunities. You will develop and execute digital initiatives, including managing content for our website, social media platforms (Facebook, Instagram, TikTok), and online advertising campaigns. You will be responsible for optimizing SEO strategies, creating backlinks, and tracking performance through tools such as Ubber Suggest, Ahrefs and SEO Press.
Additionally, you will collaborate with the team to implement email and SMS marketing campaigns aimed at increasing customer engagement. Your role will also involve capturing and organizing before-and-after project photos and videos for promotional use. You will analyze digital traffic and campaign performance to provide actionable insights that enhance conversion rates and return on investment.

REQUIREMENTS FOR AN HVAC DIGITAL MARKETING SPECIALIST

Knowledge of WordPress, HTML, CSS, and web development tools such as SEO Press and Ahrefs
Experience in digital marketing or a similar role
Thorough understanding of marketing elements (including traditional and digital marketing methods)
Experience in online data analytics and tools
Solid computer skills, including MS Office, Adobe, web analytics, SEO Press, and Ahrefs
Ability to create email/SMS marketing funnels
Effective communication and writing skills
Familiarity with photography, video production, and ChatGPT/Magri AI (or ability to learn how to use)
Clean driving record


ARE YOU READY FOR THIS EXCITING OPPORTUNITY?
If you are looking to apply your expertise in a dynamic and growing company, we encourage you to apply. Complete our three-minute, mobile-friendly initial application today to take the next step in your career.